This paper uses the spread of a 'viral' sex video among young Chinese-speaking people who live transnational lives between Japan, China, and Taiwan, to reflect upon the question of 'viral' media as it is conceptualised more broadly.
These technologies have caused moral panics in recent years, particularly within heavily regulated and censored media environments such as the People's Republic of China (PRC). In particular, social media and mobile technologies afford users the ability to create and share content that spreads in 'infectious' ways. A reflection of both the intensity of sharing practices and the appeal of shared content, the term 'viral' is often seen as coterminous with the digital media age.
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